How to Win Over a Niche for Your Cleaning Company
Today we’re chatting with Stella!
One of the most profitable things you can do when it comes to growing your cleaning company is to just dominate a single niche in your local area. By focusing on just one niche, you can really drill down into it and become the go-to expert for them, the no-brainer cleaning solution whenever the question arises for them.
So how do you go about conquering an entire niche and becoming the no-brainer solution?
You look for their pain. But before you start looking at their pain, first ask yourself if this niche is making enough money where you can charge a reasonable wage for your service. If they can, proceed to do some detective work on the niche.
What is it that they want to accomplish? What is something annoying they have going on in their lives that your cleaning service could possibly alleviate?
Resource Alert: Starting a Cleaning Business and Growing It Successfully https://www.growmycleaningcompany.com/starting-a-cleaning-business/
If you don’t know the answers to these questions, you can call them up and give them a survey. If you position yourself correctly on the phone, many of them will offer you a lot of insight into their industry because you’re not trying to sell anything to them… at least not yet.
Once you have the knowledge of their pain down, then it’s time to start creating content around that pain that offers them a solution. For example, if you’re targeting dentists you might offer a free ebook that gives away 7 tips on how to make their patients LOVE their dental clinic even more and refer their friends to the dentist.
One of those tips obviously should be about how having a clean and sterile dental office is highly important! In this ebook you can literally teach them how to buy from you while they’re also learning about how to better serve their own clients.
Now that you have a piece of content you can market to them, it is time to go where they are already hanging out.
This could be tradeshows, conferences, or even just creating a marketing funnel that offers the ebook as a free download that you advertise on facebook. The possibilities here are endless, and is all part of creating a solid client attraction system that brings in a steady flow of new leads weekly for your cleaning business.
Remember, if you’re just cleaning “stuff” you’ll never be able to charge a premium for your service.
Resource Alert: Growing a Cleaning Business Successfully https://www.growmycleaningcompany.com/growing-a-cleaning-business/
Rather, if you’re helping your clients create a real asset with their own business by using your service, they’ll pay you whatever you want (within reason) all day long and be more than happy about it!
Alright, all that being said let’s dive into the Lightning Round and share some of our guest’s wisdom with Cleaning Nation!
Best advice you’ve received either personally or professionally?
Your given word means the world. If you say you are going to do something, and you do it, you will impress your clients just from that fact alone.
What’s the biggest mistake you’ve made in the cleaning business we can all learn from?.
Going in and talking to a franchise seller where they offer you the world and give you nothing in return.
What’s one idea cleaning nation can put into practice to improve their business or their lives immediately?
A lot of people want the answer, they want someone else to figure out the solution to their problem. Instead, just research it yourself and realize what might work for someone may not work for you.
Have any questions? Leave a comment below!