Harley Davidson 250-500cc Motorcycles For India Confirmed

Harley-Davidson Custom 1250

Harley-Davidson has announced a new strategy to take on global markets and push forward with electric motorcycles.

These motorcycles will span across three different product spaces and four displacements, including an all-new adventure tourer, called the Harley-Davidson Pan America 1250, a 1250 Custom and smaller 975cc Streetfighter, all of which are slated to launch in 2020.

There's also the LiveWire, the first in a new line of electric Harley-Davidson models, set to launch in August 2019.

"Our plan will redefine existing boundaries of our brand-reaching more customers in a way that reinforces all we stand for as a brand and as a company and we can't wait to kick it into gear", said Levatich. Harley also is developing a smaller displacement 250cc to 500cc bike for emerging markets in Asia through a partnership with a manufacturer in the region.

Today, along with its plans for a new streetfighter, adventure bike and roadster-style cruiser, Harley-Davidson also announced its intentions to boost its electric vehicle lineup.

"If nothing else, Harley-Davidson is acknowledging the ongoing shift in global consumer tastes and sluggish US participation rates, and is willing to make course corrections - and investments - to pursue areas of growth", Raymond James analyst Joseph Altobello said. The move comes as part of Harley's 2022-centric "More Roads to Harley-Davidson" plan, which aims at getting more people into the company's fold, especially from worldwide markets.

In all, Harley-Davidson said it plans to release 100 new motorcycles over the next 10 years.


Traditional dealerships will still play an important role, and Harley-Davidson says it will implement a new performance framework to strengthen its dealer network.

Harley-Davidson sells 16 models in India ranging from Street 750 with starting price of Rs 5.25 lakh to CVO LIMITED tagged at Rs 49.99 lakh.
Could this bike pave the way for smaller bikes to join the line-up as well? During that time, the company wants to gain 2 million new riders to reverse declining sales.

Harley Davidson is not alone.

Harley-Davidson has been in the media recently for its overseas production and battle with President Trump.

USA sales slid 6.4 per cent in the most recent quarter, and they're down 8.7 per cent at the halfway point of the year.

The company is now one of the world's largest motorcycle manufacturers and an iconic brand widely known for its devoted following.

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