IHOP reveals what IHOB will stand for

Images Breakfast? Nah IHOb is the International House of Burgers Move over Internat

As promised on June 7, the restaurant chain formerly known as IHOP announced the reason behind its name change on Monday, June 11. And we imagine IHOP will be realizing before long what the people really want from its kitchen.

According to a press release, the unexpected name change celebrates the debut of IHOb'S seven new Ultimate Steakburgers.

The change seems to be part of a plan to capture business in the day and early evening, outside of IHOP's traditional strength in the morning hours.

IHOP, of course, stands for International House of Pancakes. The video starts off with a pile of fluffy pancakes with a dollop of butter on top and syrup oozing down the side of the pancake stack.


A few moments later, the plate flips and a big, juicy burger appears in the shot. The Mega Monster is "two premium Steakburger patties, American and White Cheddar cheeses, lettuce, tomato, red onion, pickles and the brand's signature sauce". "Based on fan demand, there's the chance we may create more IHOb restaurants in the future".

In other words, the B in IHOb clearly doesn't stand for booze. You could even say the competition is hobbing mad.

Naturally, a few 'net-savvy users utilized some old favorite memes to express their distaste for the new situation.

"This IHOP/IHOB thing is pretty brilliant... how many companies can get the entire internet talking about them based on a marketing campaign where they pretend to change their name?"

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