As Much As We Want It, That Crocodile Dundee Reboot Isn't Happening

Could the Crocodile Dundee sequel really happen!?

Dundee - The Son of A Legend Returns Home is Tourism Australia's latest viral marketing campaign, created for the US Super Bowl.

Besides Hemsworth and American actor Danny McBride (who are under contract to appear in the ongoing Tourism Australia campaign), most of the stars agreed to appear for minimum award wages - less than $20,000 each.

Norman took to Instagram today to endorse the NT News campaign #BringBackDundee, saying: "Turns out Tourism Australia was just teasing us, but I think we should campaign to #BringBackDundee!".

Philadelphia's Nick Foles led his team to the Super Bowl title - with more than 100 million people watching in the United States alone.

Twitter was quick to react, with many fans expressing surprise and most taking the stunt in good humour.

According to Tourism Australia's managing director John O'Sullivan, American visitors represent a significant tourism market for the country, having spent $3.7 billion in Australia in the past 12 months.

"We're hoping Mick Dundee is listening", Eales said.

And because this is 2018, and the internet decides everything, NT News has launched an online petition to make a new Dundee movie.

Could the Crocodile Dundee sequel really happen!?

So, the question's over to you - would you want to see a new version of Crocodile Dundee? Australia wants it, the world wants.

"We just had so much fun shooting the commercial all around Australia, and a lot of improv and off-the-cuff sort of stuff, and then talked about, "could this be a movie, what do we think", he said.

As celebrity endorsements for the NT News-led #BringBackDundee petition grew on Monday, Hemsworth said he had been overwhelmed by the response to the ad, watched by an audience of more than 110 million people in the United States alone.

"The exciting, one-off $50 million investment is an opportunity for the wine sector to maintain its competitive edge, thinking bigger, bolder and better than ever before", said Andreas Clark, CEO of Wine Australia.

Damian Eales, chief operating officer, publishing at News Corp Australia, said: "At News Corp, we believe it's time for Crocodile Dundee to be made for a new generation".

The U.S.is the strongest worldwide market for NT tourism with an average of 44,500 visitors to the "top end" from the U.S. every year.

"The original Crocodile Dundee movie released in 1986 captured the attention of the USA market and inspired travellers to visit the outback", NT Tourism and Culture Minister Lauren Moss told the Australian Broadcasting Corporation (ABC) on Tuesday.

The "Dundee: The Son of a Legend Returns Home" campaign is also supported by Qantas and Wine Australia.


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