Instagram Quietly Launches New Recommended Posts Feature

New Instagram test adds posts your friends like into your feed

The new feature will show users Instagram posts that friends have liked or that the algorithm thinks will appeal to them directly in feed. But unlike the new hashtag support, which is an opt-in feature, the recommended posts is not and will show in all Instagram users' normal news feed.

Earlier this month Instagram also introduced a new way to allow users to follow hashtags - meaning we've reached the point where you can follow trends, not just specific accounts.

Well, the new feature Instagram is quietly rolling out will throw the stuff the people you follow "like", right onto your feed in a "Recommended For You" section. However, it was a little bit hard to access it. Users had to go to the Explore section to see recommended posts and videos.

The change is already causing controversy, with some Instagram users taking to Twitter to vent their anger. They'll see things from their wider network, too - not entirely different from Facebook's new Explore feed, in fact.

We're not seeing these in our Instagram feed yet, but we expect them to appear soon.

The change comes shortly after another update also focused on broadening users' access to content beyond what's being posted to those accounts you explicitly follow.

This feature may already be in the works for several other smartphone applications.

As the Help documentation explains, you can only choose to temporarily hide the "Recommended for You" section. It is not clear as to what Instagram's goal might be in the recently released features.

It's very hard though to see why this could be a problem for anyone.

The good news is that the "Recommended for You" section is not meant to displace the content you care about in favor of Instagram's own suggestions. Unfortunately, this would need to be done for each individual "Recommended for You" post that appears in your feed.

IG hasn't yet confirmed a date that the "Recommended for You" transformation will be complete on both iOS and Android.

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