Google has but one burning desire: let them ban access to Fire

Google Starts Blocking YouTube on Fire TV, Echo Show

Google's referring to the fact that Amazon doesn't sell the Chromecast and Google Home, doesn't make Prime Video available to Google Cast users, and stopped selling subsidiary Nest's products last month.

It's a continuation of the feud which started earlier this autumn over Amazon's alleged poor implementation of the app, which Google said was "creating a broken user experience".

The Echo Show app will stop working today and the Fire TV version will stop working January 1st 2018. Amazon has recently been making a heavy push into online advertising, an area Google has dominated for years.

In September 2017, Google removed YouTube from the Amazon Echo Show. Amazon stopped selling the Chromecast, Google's streaming media device, in 2015. The passive-aggressiveness continues even then as you still can't stream from Amazon's Prime Video app to your Chromecast.

How do you feel about YouTube support blocked from the Echo Show and Fire TV devices?

The flaring tensions between Amazon and Google come several months after Amazon appeared to have settled its differences with Apple. These smart home devices directly rival Amazon's smart home products.


Doing so deprives Amazon of one of the most popular video services in the world, which is supported on all of its rivals. Whether or not this move will work, or further escalate this product war between Google and Amazon, remains to be seen.

This comes after a series of tit-for-tat exchanges between the two companies.

However, Amazon's command of online shopping - eMarketer estimates it has 44 per cent of the U.S. market - is a threat to Google's sales of other gadgets such as its Nest connected home products. You still can't buy an Apple TV from Amazon either. "Google is setting a disappointing precedent by selectively blocking customer access to an open website", an Amazon spokeswoman said via email.

Both parties have said that they hope the matter will be resolved soon, but neither looks likely to budge.

Meanwhile, Google is refusing to let Amazon overlay Alexa controls on YouTube, citing a violation of its terms and conditions.

As consumers begin to learn the power of these virtual assistants and place the smart speakers that house them - such as the Google Home, Amazon's various Echo products and Apple's delayed HomePod - around their homes, they're going to become more like me. "We hope to resolve this with Google as soon as possible".

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