Amazon Prime Video arrives on Apple TV at long last

Amazon Prime Video is now available on Apple TV

The Apple TV platform now supports Amazon Prime Video, thanks to a just-launched app.

It's been a long time coming, but Apple and Amazon are finally playing nice - and sci-fi fans look to benefit. All you have to do is install the app. There wasn't any word about the app's status until a few days ago when Amazon said it was still on track for release this year.

Six months back, Apple CEO Tim Cook promised that the Amazon Prime Video app would come to Apple TV later this year.

Cupertino's original refusal to publish the Prime Video app was surprising given the company had embraced it on iOS. Though you'll need to be using a 3rd-generation Apple TV or later, you can now download the official tvOS app for Amazon Prime Video.


Netflix, HBO and more were available on Apple TV so it wasn't as if the company was overly concerned about Amazon streams cutting into iTunes movie sales and rentals.

Beyond that, the app will be immediately familiar if you've used it on any other streaming or mobile device recently. Yes, Amazon Prime Video is available on Apple TV. "Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV". In fact, Amazon still does not offer Apple streaming devices for purchase through its site - though that could change now that the Apple TV offers Prime Video. "We hope to resolve this with Google as soon as possible".

"Amazon Prime Video is one of the most eagerly anticipated apps to come to Apple TV, so we're excited to bring all of that great content to customers", said Eddy Cue, Apple's senior vice president of Internet Software and Services, in a statement. Therefore the retail giant did not want to disappoint customers by selling a product that doesn't support Amazon's key service.

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