YouTube combating extremism by redirecting users to videos debunking extremist narratives

Laptop displaying the You Tube homepage

One of the core aims of this drive was to weed out violent content from the platform and today YouTube has announced that they'll be integrating Jigsaw's Redirect method on YouTube to steer users away from extremist videos.

Extremist groups including ISIS use video on YouTube to recruit and radicalize prospective terrorists.

In a Thursday blog post, YouTube said it's rolling out a new anti-terrorism feature that will redirect people searching for violent extremist content to videos that confront and discredit extremist messaging and mythology.

"This early product integration of the Redirect Method on YouTube is our latest effort to provide more resources and more content that can help change minds of people at risk of being radicalized", Google's blog post says. Earlier this year, many advertisers began pulling their business from YouTube after discovering their ads played on videos promoting terrorism and extremist content.

The Redirect Method uses a very simple technique of displaying safe, carefully curated content when certain keywords are used as search terms.

The company also plans to work with "expert" non-governmental organizations (NGOs) to develop more videos to counter extremist messaging that's aimed at people who are at different stages of the radicalization process.


"Using machine learning to dynamically update the search query terms".

We will have to wait and see if this method works on YouTube.

"As we develop this model of the Redirect Method on YouTube, we'll measure success by how much this content is engaged", they wrote. Here, there's a small but potentially important detail in its announcement: As it moves ahead, YouTube hopes to collaborate "with expert NGOs on developing new video content created to counter violent extremist messaging at different parts of the radicalization funnel".

It's worth noting that the Redirect Method isn't the only way Google will fight extremist and terrorist propaganda on YouTube.

Whether these steps will be sufficient to combat extremist and terrorist content on YouTube is the great conundrum, but it certainly feels reassuring that Google is not kidding around when it comes to the spread of extremist and terrorist propaganda on its platforms.

Related News:



Most liked

Kylie Jenner Pranks Family With Madame Tussauds Wax Figure
Kylie's wax figure, which is valued at $350,000, will be open to the public at the Los Angeles location starting on Wednesday. As one Twitter user pointed out , this isn't the first time that a wax figure of Beyonce hardly resembles the singer at all.

Audi comes a cropper with Chinese mother-in-law
The ad compares buying a vehicle to finding a wife, saying " an important decision must be made carefully ". In addition to demands for the ad to be taken down, there have been some calls to boycott Audi cars.

'Was not allowed to speak on Dalit issues': Mayawati on her resignation
I have fought elections and been a member of both houses and I have reached here because I raised the issues of my community. Once she mobilises good enough support, I am sure the BJP would threaten her with the Central Bureau of Investigation.

Trump Administration Sanctions Additional Iranians
Senate's decision to impose new sanctions was a clear violation of the Joint Comprehensive Plan of Action deal. On June 16, Ali Velayati, a top adviser to Iranian Supreme Leader Ayatollah Ali Khamenei, noted that the U.S.

Apes flicks Spider-Man side to win box-office war
Weekend box office numbers are in, and War for the Planet of the Apes has crushed Spider-Man: Homecoming by $11 million. However, both films triumphed overseas with Rise earning $305 million, and Dawn bringing in an impressive $502 million.

Simon Pagenaud takes Toronto IndyCar pole
I feel like I really extracted the best out of my vehicle , the best out of my setup today. He planned to use this season "to experiment", before deciding on his future.

Second round of Brexit talks to get under way
"We made a good start last month, and this week we'll be getting into the real substance", Davis was quoted by Reuters as saying ahead of the meeting.

Amazon - Developing new Messaging App called Anytime
Hence, to differentiate, Amazon's messaging app will likely have all the most useful and popular features, explained AFTV News . Anytime will have standard messaging features such as encryption , video support, audio support and stickers.

EBITDA Yield & Technical Update on Occidental Petroleum Corporation (NYSE:OXY)
South Dakota Invest Council has 0.27% invested in eBay Inc (NASDAQ:EBAY) for 421,199 shares. (NYSE:WM) for 62,926 shares. Tru Department Mb State Bank N A holds 1,619 shares. 1,000 are held by First Manhattan. (NYSE:WM) or 43,075 shares.

White-knuckle handshake giving way to Trump, Macron bromance
Speaking alongside Mr Macron , Mr Trump then hinted that the United States could shift its position but failed to elaborate. So, I really have a feeling that you're going have a very, very peaceful and lovely Paris .

Afghan girls robotics team will compete in the U.S. after all
They made the 800-kilometer (500-mile) trek to the USA embassy in Kabul twice after their first applications were denied. A Homeland Security Department spokesman told The Washington Post this week that it had approved a request from the U.S.

Independent Analysis: Trump Budget Plan Would Not Cut Deficit
The deficit reduction created by Trump's budget proposal would result from lower spending over the next decade, the CBO said. This week the White House even released a video on its official Twitter account that assailed the credibility of the C.B.O.

Caldwell-Pope going to Lakers
If the things work out the way both sides are hoping to, Caldwell-Pope might be in Lakers uniform for more than one season. The Lakers get a very strong two-way player without handcuffing themselves in free agency down the line.

Wiz Khalifa Officially Has The Most Viewed Video In YouTube History
For Example, Luis Fonsi Despacito was released at the start of this year and it already has more than 2.5 billion views. Released in March 2015, the song features vocals from Charlie Puth and Black and Yellow hitmaker Khalifa.

Activists Disrupt Woody Allen Concert in Germany
He has been touring with The New Orleans Jazz Band and tickets for the performance have been selling for as high as $200. Allen, who has denied abusing Dylan Farrow , later married Mia Farrow's adoptive daughter Soon-Yi Previn.