Proposed changes to U.S. net neutrality rules unacceptable to tech firms

Internet Day of Action Why Net Neutrality Must Survive

"We don't have a public interest concept of network neutrality", he said.

AT&T, Google, Amazon, Netflix and Facebook have not specified how they plan to participate in the protest. From a business perspective, limitations on what pages people can access could ultimately lead to fewer people viewing certain pages. Amazon.com Inc.is taking part, according to protest organizers. A large majority of Americans of all political persuasions support net neutrality, and their voices were heard loud and clear.

"Net neutrality says that internet providers can not treat different content and different sources differently", Dr. Leidig said.

Net neutrality is the idea that internet service - regardless of what's being accessed or who's accessing it - shouldn't be restricted.

Facebook may not have done anything official today, but founder and CEO Mark Zuckerberg posted a note in support of net neutrality on his personal Facebook page. Supporters of the current rules face an uphill fight. That requires regulation, but Pai is in favor of undoing the internet's classification as a public utility under Title II, a move that would exempt the internet from stricter rules.

It's a strong position from one of the tech industry's most prominent leaders. It's this principle that essentially says Internet providers should not be able to act as gatekeepers of what you find on the Internet. The minimum speed of the "slow lane" would also depend on "good faith" negations within the industry.

The point here is to demonstrate what throttled internet speeds could look for users like if net neutrality protections are rolled back.

It's up to each site to decide how far to go but numerous participating businesses are publishing blog posts, adding a banner to their homepages or even changing their user interfaces in ways that make it impossible to browse those sites without learning about the issue of net neutrality. "And it should stay that way", Google writes.

Marc Andreessen, an Internet pioneer who co-authored the first widely used web browser and co-founded Netscape, offers a counter-argument that is popular with telecommunication companies.

SELYUKH: When the Obama-era FCC set the new rules in 2015, the agency went for a broad overhaul of how it treats Internet providers in general.


It also noted that you now "don't have to be a big shot to compete" - a reality that could change for smaller companies if net neutrality laws are rolled back. "Today, the Internet is showing its political power".

Fight for the Future, Free Press Action Fund and Demand Progress have teamed up to create the Battle for the Net campaign. Clicking on this will take you to the Internet Association's page on net neutrality.

As you may have noticed, many websites are drawing attention to this as today has been deemed "Net Neutrality Day of Action". It's a slightly different protest, and a little weird, but it certainly sends a message. This would let the cable and phone companies slow down any site they don't like or that won't pay extra. OKCupid displayed a message asking daters to "stop the FCC from destroying net neutrality".

Why does this matter for you?

We've grabbed a short, non-profit video on YouTube from TotalBiscuit, The Cynical Brit that further details what this is and how it could impact individuals, companies and sites like ours if restrictions on internet service providers are lifted.

Campaign groups gave the company little credit, pointing out that it has sought to put in place data prioritisation, which would allow web companies to pay AT&T in order to get priority - i.e. quicker - access to their users.

What can you do about all this?

The FCC wants to repeal its own rules that were passed two years ago?

The deadline for open comments to the FCC is July 17.

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