Alexa-powered Amazon Fire TV Stick now available in the UK

Alexa-powered Amazon Fire TV Stick now available in the UK

Now, imagine sharing your name with two of the world's most popular voice-activated Assistants, Amazon's Alexa and Apple's Siri.

Fire TV now features an overhauled Netflix-type user interface - called the Cinematic UI - that is created to make finding movies and TV shows easier. As well as voice commands for Alexa, the system can also cope with video related requests such as "find Carrie Fisher movies" or "skip back ten minutes" by voice.

The update will make Alexa available to the millions of United Kingdom customers with Fire TV devices already in their homes, and upgrades every existing Fire TV Voice Remote to an Alexa Voice Remote.

What if you named your cat "Alexa?"

The launch in the United Kingdom coincides with a big update - the Fire TV Stick can now be controlled using Amazon's Alexa technology, which means you can just use voice commands to choose your favourite shows to play.

In the UK, Amazon Fire TV Stick includes support for services such as the BBC iPlayer, and catch-up platforms from commercial broadcasters ITV, Channel 4 and Five.


The device simply plugs in to a USB port on the side of a television screen.

Those without a control will be able to use Alexa via the Fire TV app for iOS or Android, in the same manner they can now access voice control.

Amazon describes its new user interface as a "cinematic experience", with trailers and screenshots from shows and films embedded directly into the menus.

"This is a big day for Fire TV customers", said Jorrit Van der Meulen, Vice President, Amazon Devices International. It features a new quad-core processor that makes it 30 percent faster than the previous version, according to the company.

Amazon this morning announced a free software update that will bring its Alexa smart assistant to all Fire TV devices in the United Kingdom, including first generation Fire TV and Fire TV Stick. This would make using Amazon's voice-activated digital assistant very hard.

They can also check the news and weather, plan their commute, get sports scores, create shopping lists, play music, order a vehicle from Uber or takeaway from Just Eat.

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